Primo

Based in Bang Rak, Thailand, Primo, officially Primo World Company Limited, was founded in 2016 by Paul Suthapong and Vee Sirasoontorn. The company operates as a Platform-as-a-Service (PaaS) provider, specializing in omnichannel marketing software for large enterprises. Primo has successfully carved out a niche in the retail, fast-moving consumer goods (FMCG), and financial sectors. Notable clients on their roster include industry heavyweights such as Robinson, Power Buy, and The1.

Primo's core offering is an enterprise loyalty platform designed to help businesses foster deeper relationships with their customers and partners. The platform enables marketers to deliver personalized communications, manage loyalty programs, and engage customers through various touchpoints based on their behaviors and responses. It features a marketer portal for centralized administration, a cashier portal for in-store point collection without direct POS integration, and a merchant tool that allows businesses like FMCGs to connect with end-customers through distributors. This system facilitates the consolidation of customer data from multiple channels, which can then be analyzed to create targeted marketing campaigns and seamless customer experiences. The business model appears to be based on a combination of one-time setup fees for tailoring the loyalty program and monthly costs covering license fees, server usage, and maintenance.

The company has demonstrated significant growth, reportedly doubling its revenue year-over-year for the three years leading up to 2022 and expanding its team from 18 to 108 employees between 2019 and 2021. This growth has been supported by multiple funding rounds, including a Pre-Series A in February 2022 led by Beacon VC and Fuchsia Venture Capital. Other investors include SOSV and Orbit Startups. Primo's commitment to data security is underscored by its ISO 27001 certification. Looking ahead, the company has plans for international expansion, leveraging its current client base with operations in Southeast Asia and the networks of its investors to penetrate new markets in the region.

Keywords: omnichannel marketing, customer relationship management, loyalty platform, enterprise software, PaaS, marketing automation, customer data platform, retail technology, FMCG marketing, financial services technology, personalized marketing, customer engagement, data-driven marketing, campaign management, Beacon VC, Paul Suthapong, Vee Sirasoontorn, Southeast Asia, loyalty programs, customer retention