Primer.io is a fintech startup that provides a comprehensive payment infrastructure for businesses. It operates in the global financial technology market, serving businesses of all sizes that require a reliable and efficient payment processing system.

Primer.io's primary offering is a powerful, code-free automation tool that allows businesses to build sophisticated, end-to-end workflows for their payment processes. This tool is designed to help businesses drive more revenue by providing limitless payment options and commerce services, thereby enhancing the customer journey.

The company's business model is based on integrating its services into a business's existing payment infrastructure. Once integrated, Primer.io boosts the business's payment success rate by offering a variety of features, such as 99.99% platform uptime, PCI-1 & GDPR compliance, and 24/7 incident response.

Primer.io's Universal Checkout feature allows businesses to add as many payment methods as they need and choose how, where, and when customers see them at checkout. This feature, along with the company's unified API and suite of tools, optimizes payments regardless of the processor used.

The company also offers a dashboard for tracking and managing payments and reporting, which can save businesses countless hours on reconciliation.

Primer.io generates revenue by charging businesses for its services. The exact pricing model is not specified, but it likely involves a subscription or transaction-based fee.

Keywords: Fintech, Payment Infrastructure, Automation, Workflows, Universal Checkout, Payment Optimization, Payment Success, PCI-1 & GDPR Compliance, Payment Tracking and Management, Reconciliation.