primeapps

PrimeApps, operating as primeapps.io, emerged from the Turkish technology landscape as a low-code application development platform. The company was founded by Serdar Turan, with sources indicating the founding year as either 2015 or 2017. Before its acquisition, the firm was headquartered in Istanbul and focused on empowering enterprises to create and deploy business applications with minimal hand-coding.

The founder, Serdar Turan, brought a distinct perspective to the tech startup, with a background rooted in business strategy and media rather than pure software engineering. He holds degrees in Electrical Engineering and an MBA, and his career includes foundational roles at major business publications like BusinessWeek Türkiye and Harvard Business Review Türkiye, where he served as editor-in-chief. This experience in analyzing market trends and digital transformation strategies likely informed PrimeApps' mission to democratize app development for business users. In his role as CEO of PrimeApps, Turan articulated a vision of empowering 'citizen developers' to rapidly create digital solutions without heavy reliance on IT departments.

The core business of PrimeApps revolved around its platform that enabled non-technical users to build and deploy scalable business applications. The service was designed for enterprises looking to accelerate their digital transformation. Its business model centered on providing this low-code platform where clients could create applications for their private environments or on the company's cloud. The platform's key features included a visual, drag-and-drop interface, pre-built components, and the ability to integrate with third-party systems, allowing for the rapid creation and maintenance of custom apps. This approach significantly reduces development time and costs, enabling businesses to innovate more quickly.

A significant milestone in the company's history was its acquisition by Jitterbit, an API transformation company, on January 12, 2022. The acquisition was a strategic move by Jitterbit to integrate PrimeApps' low-code capabilities into its own API integration platform, aiming to create an end-to-end solution for hyperautomation. This merger positioned the combined entity to address the growing demand for low-code application platforms (LCAP) and allow businesses to build and connect applications seamlessly.

Keywords: low-code development, application platform, no-code, enterprise software, digital transformation, business process automation, citizen developer, API integration, visual development, app builder, Jitterbit acquisition, Serdar Turan, Turkish startup, SaaS, rapid application development, workflow automation, custom business apps, enterprise mobility, cloud platform, data integration