Prime Japan
Data-driven management and support for live streamers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | JPY300m | Series A | |
| Total Funding | 000k | ||
Prime Japan, which now operates as YOUPACE Co., Ltd. following a name change in June 2022, is a talent agency specializing in the management of live streamers, also known as 'Livers'. Founded in 2010 with its live streamer management business starting in 2017, the company has grown to become one of the largest in its industry in Japan, managing over 7,000 streamers as of August 2021.
The firm's core business revolves around a data-driven approach to nurturing talent. It has developed proprietary in-house tools for self-management, training, and communication. This system uses numerical analysis to provide reproducible know-how on live streaming, helping streamers grow their audience and revenue. The primary business model is based on the revenue generated by streamers through fan engagement and monetization features on platforms like Pococha, a live communication app where many of its top talents are consistently ranked highly. The company provides dedicated managers to its talent and offers a clear path for career progression, including opportunities for media appearances on television and radio.
Prime Japan also operates a business-to-business model by offering its management expertise and systems to other companies, such as entertainment and influencer agencies, through partnership agreements. This allows partner firms to establish their own live stream management divisions with minimal resources by leveraging Prime's established infrastructure andノウハウ. The company handles services like data analysis support, training, and even payment processing for the streamers recruited by its partners.
Keywords: live streamer management, influencer agency, talent management, Pococha, digital entertainment, content creator support, live streaming analytics, influencer marketing, Japanese talent agency, data-driven management, Liver management, content monetization, creator economy, digital talent, streaming careers, fan engagement, virtual talent, social media management, entertainment technology, online broadcasting