Primal Pictures
Primal Pictures create and publish the world’s most medically accurate and detailed 3D graphic rendering of human.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Founded in 1991, Primal Pictures is a long-standing publisher of interactive 3D models of the human anatomy. The company's core offering is a software platform that provides detailed and medically accurate 3D graphic renderings of the human body, built using data from real medical scans, including the Visible Human Project. This core model is developed by an in-house team of anatomists and graphics specialists who interpret and translate scan data into three-dimensional images.
The company's business model is primarily subscription-based, licensing its software and applications to a global client base. Primal Pictures serves over 1,500 academic and clinical institutions across more than 150 countries. Its clients include universities, medical schools, hospitals, and corporate entities in the pharmaceutical and medical device sectors. The company's main platform, Anatomy.tv, hosts a suite of products tailored for various specialties such as medicine, dentistry, nursing, physical therapy, and sports medicine. These products feature interactive 3D models, animations demonstrating function and biomechanics, dissection slides, and clinical videos.
Primal Pictures was established to create a complete and medically accurate 3D model of human anatomy. A significant milestone in its history was the acquisition by Informa, a major publishing and events company, which bought the remaining 90% of the company in 2012 in a deal that valued the firm at £12m. Prior to this, Primal Pictures had secured over $4.6 million in funding across four rounds. More recently, in 2022, as part of a larger divestment, Primal Pictures was sold by Informa and became part of Citeline, a company owned by private equity firm Warburg Pincus. Over its more than 30-year history, the company has received accolades, including the Queen's Award for Enterprise for Innovation in 2012.
The company's products are designed to be integrated into learning management systems, providing users with flexible access. Resources include quizzes, interactive activities, and tools for educators to create their own teaching materials. The platform offers specialized content in areas like gross anatomy, anatomy & physiology, functional anatomy, and embryology. Primal Pictures has also expanded into virtual reality, partnering with Curiious to create Primal VR, an immersive learning tool piloted at the University of Adelaide.
Keywords: 3D anatomy model, medical education software, Anatomy.tv, health science education, digital anatomy, clinical reference tools, surgical planning software, patient education, virtual reality anatomy, interactive learning, medical imaging data, human anatomy atlas, biomechanics animation, physiology visualization, medical simulation, healthcare e-learning, academic institutions, edtech, life sciences, Citeline