Prickly Pear Health

Prickly Pear Health is a digital health company founded in 2024 that focuses on cognitive and neurological wellness for women during the menopausal transition. The founder and CEO, Imen Maaroufi Clark, was inspired to create the company after witnessing her mother's struggles with surgical menopause. This personal experience, combined with her background in technology, led her to develop solutions for the often-overlooked cognitive aspects of menopause, such as brain fog and memory deficits.

The company's platform utilizes conversational AI, behavioral analytics, and data from wearable technology to provide personalized insights and support for emotional well-being, mental clarity, and cognitive resilience. By integrating voice journaling with data from wearables like the Apple Watch and Oura ring, the app tracks mood, stress, sleep, and activity levels to create a personalized brain health dashboard that offers data-informed guidance. The service aims to help women aged 35-55 navigate perimenopause and menopause by identifying patterns in their health journey and fostering sustainable lifestyle changes.

In February 2025, Prickly Pear Health announced it had secured over $250,000 in a pre-seed funding round led by Bayless Ventures and AZ Venture Capital. This funding is intended to accelerate the platform's development and expand its operations. The company, currently in a closed beta phase, is developing partnerships with healthcare providers and research institutions. Subscriptions for the app are expected to start at $9.99 per month or $79 per year.

Keywords: digital health, femtech, menopause, brain health, cognitive wellness, perimenopause, conversational AI, wearable technology, behavioral analytics, personalized health, women's health, emotional well-being, mental clarity, cognitive resilience, voice journaling, health platform, hormonal health