PriceMatch

PriceMatch was a Paris-based firm specializing in cloud-based revenue management for the hotel industry. Founded in 2012, the company was established by a team that included Arthur Waller, who served as CEO, alongside Félix Blossier, Khalid El Guitti, Quentin de Metz, Raphael Théron, and Tancrède Besnard. The founding team was composed of economists and software developers, with key members being graduates of prominent French universities like Sciences Po and Ecole Polytechnique. Arthur Waller's background in economics and econometrics, with experience at the International Monetary Fund and Goldman Sachs, was instrumental in shaping the company's analytical approach.

The company's core business was providing a Software-as-a-Service (SaaS) platform to hotels, aiming to democratize and simplify revenue management. PriceMatch's system used econometric algorithms to analyze vast datasets—including competitors' pricing, historical demand, flight prices, weather forecasts, and local events—to predict future demand and recommend optimal room prices. This service was designed for both professional revenue managers and hotel general managers, promising an average RevPAR (Revenue Per Available Room) increase of 7%. The platform operated by integrating directly with a hotel's Property Management System (PMS) to access real-time occupancy data, then delivering daily pricing recommendations for the upcoming 90 to 180 days. Revenue was generated through subscriptions to this platform.

A significant milestone in the company's history was its acquisition by The Priceline Group (now Booking Holdings) in May 2015. Following the acquisition, PriceMatch was integrated into BookingSuite, Priceline's new B2B division aimed at providing technology services to hotel partners. This move was part of Priceline's strategy to bolster its offerings for hoteliers with data-driven tools to optimize performance. Prior to its acquisition, PriceMatch had expanded its own footprint by acquiring a competitor, PowerYourRoom, in December 2014. By March 2015, the company was serving approximately 700 hotels across 37 countries.

Keywords: revenue management, hotel technology, dynamic pricing, SaaS, econometrics, hospitality analytics, RevPAR optimization, yield management, travel tech, Priceline