Price Lab

Founded in 2021 by Vania Rivero, Price Lab is a Peruvian retail tech startup that has developed an AI-powered platform for price optimization. The company serves both e-commerce and physical retail stores, with clients such as Repsol and Claro.

Price Lab's core offering includes AI-driven price and discount optimization, sales projections, and electronic shelf labels (ESL) that enable real-time price updates. The system replaces traditional paper tags with digital displays, which can be managed through software and mobile applications. The platform analyzes factors like market demand, competitor pricing, costs, and historical data to determine optimal pricing strategies, aiming to increase sales, maximize profits, and improve competitiveness.

In January 2024, Price Lab secured $360,000 in a pre-seed funding round led by iThink VC, with participation from Venture Do. The company announced plans to use the capital to expand its operations into Latin America, starting with Mexico, and to further develop its AI models and development team.

Keywords: AI pricing, retail tech, electronic shelf labels, price optimization, e-commerce solutions, dynamic pricing, sales forecasting, competitor price monitoring, retail automation, Vania Rivero, iThink VC, Venture Do, Latin America retail, Peruvian startup, digital price tags, smart retail, pricing strategy, inventory optimization, sales optimization, profit maximization