Pretopay
Payment platform for monetizing premium social media content.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Pretopay operates a payment platform designed for content creators to monetize their premium content, primarily on social media platforms like Telegram and WhatsApp. The company's service automates the management of subscriptions, including renewals, registrations, cancellations, and payments, allowing creators to focus on content production.
Key features of the platform include a one-click payment system to increase conversion rates, an anti-fraud system to ensure only paying subscribers access content, and audience management tools. Pretopay supports both recurring subscription models and one-time payments for products. The business model involves taking a percentage of the revenue generated by the content creators through the platform.
In August 2025, Squirrel Media, a media group, announced the completed acquisition of 100% of the US-based company Pretopay. This acquisition is set to integrate Pretopay into the Squirrel consolidated group from September 2025. For the 2024 fiscal year, the acquired entities reported total revenues of €10.3 million and an EBITDA of €2.6 million. The acquisition was financed through an all-stock transaction.
Keywords: content monetization, payment platform, subscription management, content creators, social media payments, Telegram monetization, influencer tools, digital content, automated payments, anti-fraud system, one-click payment, recurring payments, creator economy, digital subscriptions, WhatsApp monetization