Prestolite Electric

Prestolite Electric operates as a global manufacturer and supplier of rotating electrics, providing alternators, starter motors, and auxiliary electrical equipment to a diverse client base that spans the transportation, industrial, and military sectors. The company's business model is centered on supplying to both original equipment manufacturers (OEMs) and the aftermarket. Its revenue streams are generated through the direct sale of its products under the Prestolite Electric and Leece-Neville brand names. Key markets include on- and off-highway trucks, buses, military vehicles, and construction and agricultural machinery. In the U.S., the company is a significant supplier to the bus, truck, and military markets, while in China, it holds a dominant position in the domestic bus and coach industry.

The company's history began in 1911 when it was founded as Electric Autolite, initially producing generators for early automotive lamps for clients like Studebaker and Packard. A significant milestone occurred in 1927 with the acquisition of the Prest-O-Lite Battery Company, which expanded its portfolio to include batteries, starters, and ignition systems. The firm's identity evolved through mergers and acquisitions, officially becoming Prestolite Electric Inc. in 1986 following a purchase by a group of investors. Over the decades, it has integrated several prominent brands, including Leece-Neville, Motorola's alternator division, Butec, and Lucas CAV, shaping its engineering legacy. As of 2016, Prestolite Electric is an operating subsidiary of Zhongshan Broad-ocean Motor Company.

Prestolite Electric’s product portfolio is engineered for heavy-duty and harsh-condition applications. Offerings include high-output alternators like the IdlePro® and IdlePro Extreme® series, which are designed to enhance battery life and vehicle uptime. The starter motor lineup features the PowerPro® and PowerPro Extreme® series, known for their high-torque gear reduction capabilities that aim to lower operating costs and reduce downtime for commercial vehicles. The company serves its global customer base through manufacturing and distribution facilities in the United States, United Kingdom, China, Canada, Mexico, and other locations, supported by a wide network of distribution associates.

Keywords: alternators, starter motors, heavy-duty electrical, automotive components, OEM supplier, aftermarket parts, vehicle electrics, Leece-Neville, transportation industry, industrial equipment, military vehicles, commercial trucks, bus electrical systems, rotating electrics, Zhongshan Broad-ocean Motor, gear reduction starters, high-output alternators, power generation, off-highway vehicles, construction machinery