Pressed App

Pressed is a retail company in the food and beverage industry, specializing in cold-pressed juices and plant-based foods. Founded in 2010 by Hayden Slater, Carly de Castro, and Hedi Gores, the company started in a small closet in Los Angeles and has grown to over 100 locations across the United States. The initial inspiration came after founder Hayden Slater embarked on a 30-day juice cleanse during a trip to Southeast Asia.

The company operates on a multi-channel sales model, integrating brick-and-mortar stores with a robust digital presence. A significant portion of its transactions, as of 2022, came from digital channels, a major shift from its pre-pandemic, primarily in-store business. The business makes money through direct sales of its products, which include cold-pressed juices, protein smoothies, non-dairy milks, and plant-based soft-serve "Freeze". Customers can purchase items in-store, order online for pickup, or get them delivered through 1-hour local delivery and 2-day nationwide shipping. Pressed has also established partnerships with services like Uber Eats and Instacart to expand its delivery capabilities.

A key feature of its business model is the Pressed app, which facilitates online orders, a rewards program where customers earn points on purchases, and contactless in-store payments. The company also offers a VIP membership program where customers pay a monthly fee for discounted pricing on all products. Another channel is the "Pressed Post" program, a profit-sharing partnership with local cafes to sell Pressed products, which has shown a higher average ticket value than their traditional stores.

Keywords: cold-pressed juice, plant-based foods, retail, food and beverage, wellness products, mobile ordering, delivery service, subscription model, rewards program, multi-channel retail, smoothies, health food, nutrition, juice cleanse, direct-to-consumer