Press.A

Press.A Corp. is a South Korean game development studio and a subsidiary of Devsisters, the creators of the globally recognized 'Cookie Run' intellectual property (IP). Established in May 2018 as Devsisters-stern, the company rebranded to Press.A in August 2019. The name is inspired by the common video game prompt, "Press Any Key to Play". The current CEO is Jeong-hyeok.

The studio's primary business involves developing new gaming experiences, expanding on established IPs. Its flagship project is 'CookieRun: OvenSmash', a real-time 3D casual battle action game designed for PC and mobile platforms. This game leverages the significant brand recognition of 'CookieRun: Kingdom' to attract a global user base, combining action, platformer, and strategic elements in a large-map multiplayer environment. Another project, a shooting game known as 'Side Bullet' (previously 'Safehouse'), was also in development but has since been discontinued.

In December 2021, Press.A secured 11.5 billion KRW in funding through the issuance of redeemable convertible preference shares (RCPS). The investment round was led by its parent company, Devsisters, and included notable venture capital firms such as SoftBank Ventures, Smilegate Investment, and Capstone Partners. This capital injection was aimed at accelerating project development and preparing for global market launches.

Keywords: mobile gaming, game development, Devsisters, CookieRun, battle action games, PC gaming, online games, multiplayer games, game studio, South Korean games, CookieRun OvenSmash, venture capital, Smilegate Investment, SoftBank Ventures, Capstone Partners, gaming IP, casual games