Preo

Preo operates as a mobile-first rewards program focused on the food and beverage sector in Latin America. The company's business model centers on a loyalty platform that allows users to earn points from purchases at various partner locations throughout Colombia and Argentina. This is achieved through a straightforward process where customers scan their legal receipts from any bar or restaurant within the application.

The core service provided by Preo is a point accumulation and redemption system. For every valid receipt scanned from participating establishments, users are credited with points. These accumulated points can then be redeemed for a variety of rewards, which may include discounts or free items at partner venues. The platform is designed to engage consumers by offering tangible benefits for their regular spending on dining and entertainment. The specific rewards and the rate at which points are earned can differ based on the market, the partner establishment, and the types of items purchased.

Preo targets consumers who frequent bars and restaurants, providing them with an incentive to continue their patronage and discover new locations within the Preo network. The company generates value by creating a connected ecosystem of consumers and businesses. For partner venues, the platform serves as a marketing tool to attract and retain customers. Revenue is likely generated through partnerships with these bars and restaurants, potentially through a commission on redeemed rewards or a subscription fee for being part of the loyalty network.

Keywords: loyalty program, rewards app, restaurant rewards, bar rewards, customer loyalty, mobile rewards, receipt scanning, points redemption, food and beverage loyalty, consumer engagement, restaurant marketing, customer retention, Preo app, Colombia, Argentina, Latin America tech, mobile loyalty platform, dining rewards, partner network