Prendismo Collection

Founded in 2008, Prendismo provides a digital library of over 18,000 video clips focused on business, leadership, and entrepreneurship. The company name is derived from the Spanish phrase "prender la luz," meaning to ignite or turn on a light, reflecting its mission to capture and share business insights. Prendismo originated from eClips, a decade-long academic research initiative at Cornell University.

The co-founders include Deborah Streeter, a professor at Cornell University who initiated the eClips project, Kirsten Johnston Barker, and Tony Eisenhut. Barker led the initial operational efforts to transition the academic project into a commercial entity. The management team also includes Michael McCarthy as President and Eric Eisenhut as Vice President. The platform serves a diverse clientele, including entrepreneurs, small business owners, educational institutions, and corporations. Its business model involves providing tagged video content that information companies can use to enhance their existing products and offering tools for businesses to capture the knowledge of their own executives. Prendismo also partners with e-learning companies, like Venture Highway, to integrate its video content into their online courses.

Keywords: digital video library, business education, entrepreneurship resources, leadership development, corporate training, educational content, video learning, small business management, case studies, business insights, knowledge management, professional development, Cornell University, eClips, online learning, business resource, executive stories, e-learning partnership, video content provider, startup advice