Premiumguest

Founded in 2018 by Anxo Coterillo, Pol Domingo, Iñaki Morton, and Vicent Guasch, Premiumguest was established to address the digital needs of the event and nightlife sector. The Barcelona-based company developed a B2B software platform tailored for event organizers such as nightclubs, beach clubs, hotels, and festivals. This solution enables clients to manage and promote events under their own brand. A key differentiator from traditional ticketing companies is that Premiumguest allows organizers to retain 100% ownership of their attendee databases, providing a significant data asset.

The business operates on a B2B software model, offering a white-label solution that helps clients enhance sales and streamline operations. Its revenue generation is based on providing this comprehensive management tool. The platform's features include real-time ticket stock monitoring across all connected sales channels, interactive seating maps for a better booking experience, and tools for managing public relations and their commissions. Furthermore, it optimizes event logistics with capabilities for rapid ticket scanning, capacity control, and centralized management of tickets sold through various distributors like Ticketmaster and Eventbrite. This integrated approach helps automate internal processes and provides detailed analytics on sales and attendance.

After a series of funding rounds, including a notable €1 million investment in June 2022 from founders of successful startups like Glovo and ElTenedor, Premiumguest demonstrated significant market traction. This growth culminated in its acquisition by CoverManager, a prominent European and Latin American technology solutions provider for the hospitality industry, in March 2024. The merger aims to create a comprehensive 360-degree solution for hospitality venues by combining CoverManager's expertise in restaurant reservations with Premiumguest's specialization in event and nightlife ticketing, further strengthening its market position in Spain and facilitating international expansion.

Keywords: event management software, nightlife technology, B2B ticketing, white-label ticketing, event organizer tools, club management system, festival management, attendee database ownership, channel management, interactive event maps, CoverManager, Anxo Coterillo, Pol Domingo, Iñaki Morton, Vicent Guasch, hospitality tech, event promotion, access control, real-time analytics, event CRM