Preedo

Koch Digital ApS, originally founded as Det Gode Firma ApS in 2017, operates the idea management platform PRE.DO. The firm was established by Uffe Koch, an entrepreneur with extensive experience in app development and digital business strategy, having previously co-founded and managed IT companies like Miracle A/S and Huge Lawn Software ApS. Koch's vision for the company was to develop products that connect the physical and digital worlds through technologies such as the Internet of Things, AI, and robotics. This vision was notably expressed in a 2018 project to develop a service robot, which secured DKK 12.7 million from Innovation Fund Denmark in collaboration with other entities. While the company's official name was changed to Koch Digital ApS in April 2022, it continues to use Det Gode Firma ApS as a secondary name.

The company’s core offering is PRE.DO, a digital platform designed to systematize the innovation process within organizations. The software serves businesses aiming to capture and develop ideas sourced from internal stakeholders, such as employees, as well as external contributors. Its business model centers on providing a structured environment for idea management, moving concepts from initial submission to qualified proposals. The platform is engineered to serve a range of clients, from self-employed individuals to small and midsize businesses across sectors like computer software, education, and retail.

PRE.DO functions as a central repository for organizational creativity, allowing users to submit ideas through various channels, including direct entry or email. The service provides a suite of tools to analyze and enrich these ideas, featuring collaborative functions that enable teams to discuss and refine concepts across different time zones. Key functionalities include tools for mapping out marketing, user value, simple budgeting, and project timelines. A distinct feature is its ability to automatically generate a digital presentation for an idea, streamlining the process of seeking approval from management or other stakeholders. This positions the platform as a tool for managing the entire front-end of the innovation pipeline, from collection and evaluation to final presentation.

Keywords: idea management, innovation management, Uffe Koch, Koch Digital, Det Gode Firma, PRE.DO, employee ideas, corporate innovation, suggestion box software, idea evaluation, concept development, collaborative innovation, innovation pipeline, enterprise idea management, innovation tools, digital innovation, idea submission, brainstorming software, creativity software, innovation workflow