Frankit
Curated fashion blending timeless staples with modern design.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
The Frankie Shop is a fashion retailer recognized for its minimalist and timeless aesthetic that merges Parisian and New York styles. The company was founded in New York's Lower East Side in 2014 by Gaëlle Drevet, a former journalist. Drevet, a native of France, transitioned from a career in journalism at ABC News to fashion entrepreneurship, initially co-founding the e-commerce site Pixie Market before establishing The Frankie Shop. The brand's concept was to offer well-priced, on-trend, and understated designs for women who appreciate a distinct personal style.
The Frankie Shop quickly gained a following and became known for its signature oversized suiting. In response to its growing popularity, the company launched its e-commerce site in 2015 and opened a second brick-and-mortar store in Paris in 2017. A significant milestone was the introduction of men's and unisex lines in 2022, expanding its inclusive approach to fashion. The brand operates through a direct-to-consumer model with its physical stores in New York and Paris, a strong online presence via its Shopify-powered website, and a limited wholesale business. Select items are available at luxury department stores and global e-tailers. The business strategy involves maintaining a tightly curated inventory and using customer waitlists to gauge demand for new products, which creates a sense of exclusivity.
The brand offers a range of apparel including blazers, suits, trousers, and knitwear, characterized by a blend of masculine and feminine elements. Key pieces like the Eva T-shirt with shoulder pads and oversized blazers have become iconic. The company targets fashion-forward individuals seeking classic, versatile wardrobe staples. Its success is significantly driven by organic influencer marketing and a strong social media presence, where its distinct aesthetic resonates with a global audience.
Keywords: minimalist fashion, oversized suiting, Parisian style, New York fashion, timeless staples, womenswear, menswear, unisex clothing, direct-to-consumer, fashion retail, Gaëlle Drevet, curated collections, understated design, modern aesthetic, quiet luxury, e-commerce fashion, concept store, wardrobe essentials, contemporary apparel, minimalist aesthetic