Powerinbox

Jeeng, formerly known as PowerInbox, operates as a proprietary audience management platform catering to digital publishers. The company's history involves several key milestones, including its founding as PowerInbox in 2011 by Matt Thazhmon. A significant development occurred in May 2020 when PowerInbox acquired an AI-powered personalized notification platform named Jeeng. This acquisition integrated Jeeng's AI technology for content personalization with PowerInbox's existing message monetization platform, creating a more comprehensive, automated solution for publishers. Following this strategic integration, PowerInbox rebranded itself as Jeeng in April 2021 to better reflect its expanded focus on personalized, automated messaging across multiple channels. The company's journey culminated in its own acquisition in January 2023 by OpenWeb, a community engagement platform, for a reported $100 million.

Jeeng's business model is centered on helping digital publishers increase audience engagement and generate revenue by delivering personalized content and advertisements. The company serves a client base of over 700 publishers, including prominent names like VICE Media, The Atlantic, Crain's, HarperCollins, and Vox Media. Revenue is primarily generated through a revenue-sharing model on the advertisements placed within the publishers' content channels. This approach allows publishers to utilize Jeeng's services often without upfront costs, as Jeeng's compensation is tied to the monetization of the publisher's audience. The platform supports over 150 million unique users monthly.

The core of Jeeng's offering is an AI-driven platform that automates the process of curating and distributing content to subscribers. After a publisher embeds a single line of code on their website, Jeeng's algorithm, called Jeengage®, begins to learn about visitor interests and behaviors. This allows the platform to automatically match the right content to the right subscriber and deliver it across various channels such as email, web push notifications, and newsreaders. This personalization helps publishers build direct, one-to-one relationships with their audience, moving beyond a reliance on third-party platforms and cookies. For monetization, the platform includes features like AdServe, which integrates with Google Ad Manager to extend ad campaigns into email and other channels, and AdFill, which backfills unsold ad inventory to maximize revenue. This multichannel messaging and monetization strategy has been shown to increase traffic, pageviews, and revenue for its clients.

Keywords: audience engagement, digital publishing, content personalization, AI-powered messaging, email monetization, push notifications, revenue sharing, publisher tools, first-party data, audience management, ad monetization, automated messaging, adtech, content distribution, subscriber engagement, multichannel messaging, personalized advertising, newsreader monetization, PowerInbox, OpenWeb