PoweredLocal

PoweredLocal, established in 2013 by serial entrepreneurs Michael Jankie and Gary Tramer, operates as a customer location intelligence provider, leveraging guest Wi-Fi to create tangible marketing assets for brick-and-mortar businesses. The company's core offering centers on a specialized Wi-Fi hub that replaces a business's standard guest network. When patrons connect, they are directed to a custom-branded splash page where they log in using social media credentials or by providing contact information like an email address or phone number.

This login process serves a dual purpose. It provides a seamless, value-added service to customers while transforming their real-world visit into a detailed digital profile for the business. The platform captures valuable data points which are then fed in real-time into the client's existing CRM and marketing platforms. This allows businesses, ranging from small enterprises to large multi-location ventures, to build robust marketing lists, understand visitor demographics, and segment users for targeted campaigns. Key features include custom splash pages, user analytics, automated marketing, and integrations with platforms like MailChimp, Facebook Custom Audiences, and Google Customer Match.

The founders, Jankie and Tramer, have a history of successful collaboration, having co-founded other ventures like LeadChat. Their entrepreneurial journey is marked by creating businesses designed for profitability and solving tangible market problems. This philosophy shaped PoweredLocal's model, focusing on delivering measurable results and a clear return on investment for its clients. In March 2021, the company was acquired by Hownd, a Tempe-based technology firm focused on driving foot traffic to local merchants. The acquisition integrated PoweredLocal's technology to enhance Hownd's platform, adding over 1,500 merchants to its customer base and rebranding the Wi-Fi system as MyHound WiFi.

Keywords: guest WiFi marketing, WiFi analytics, customer data platform, location intelligence, social WiFi, lead generation, customer relationship management, hyperlocal marketing, WiFi login portal, marketing automation, customer loyalty, retail analytics, hospitality marketing, venue analytics, data capture, CRM integration, foot traffic analysis, digital profiling, social login, brand engagement