Postuby

Postuby Information Technologies Inc., founded in 2021 by Şafak Tozar, is a technology company operating in the social media management software market. Headquartered in Istanbul, Turkey, the firm also established an overseas company in 2023 to facilitate its global expansion. The company's journey began with its selection as one of the top 20 startups in the ITU Çekirdek BigBang accelerator program, where it secured its first seed investment at a $400K valuation. Postuby has since conducted two funding rounds, the latest being a seed round on April 15, 2024, which brought its post-money valuation to $900K. Investors include institutional firms Alesta and Geometry Venture, alongside angel investor Erkin Findik.

The company's core business revolves around a full-service, AI-powered social media automation platform designed to simplify content workflow for a diverse client base that includes entrepreneurs, small businesses, e-commerce sellers, content creators, and marketing agencies. The platform operates on a subscription-based model, offering both free and paid tiers with a credit-based system for accessing advanced features. Postuby's primary service is to automate the entire social media management process, from content generation and design to scheduling and publishing across major platforms like Instagram, Facebook, and LinkedIn.

The product is engineered to transform simple user ideas into a full calendar of professional social media content with minimal manual intervention. Its key features leverage artificial intelligence, including an 'AI Design Wizard' for creating visuals, an 'AI Text Wizard' for generating captions, and an 'AI Product Shooter' for enhancing e-commerce imagery. The platform also offers a library of over 35,000 design templates, AI-generated voiced videos, and live social media trend tracking to ensure content remains relevant. By analyzing user data and behavior, the system aims to deliver personalized content that resonates with the target audience, thereby increasing engagement and optimizing marketing effectiveness.

Keywords: social media automation, AI content generation, content creation platform, social media management tool, marketing automation, e-commerce marketing, digital content, AI design tool, content scheduling, social media scheduler, AI text generator, voiced videos, Instagram automation, LinkedIn content, Facebook marketing, small business marketing, content calendar automation, social media analytics, brand management, digital advertising