Posmetrics
Feedback surveys to collect real-time results, and generate actionable recommendations.
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| - | investor | €0.0 | round |
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| Total Funding | 000k | ||
Posmetrics was established in 2012 by co-founders Merrill Lutsky and Erik Schluntz. The company emerged from the Y Combinator accelerator program's Winter 2013 batch, securing $152,000 in funding from investors including Y Combinator and Oakhouse Partners. Before his entrepreneurial venture with Posmetrics, co-founder Merrill Lutsky gained experience in product roles at Square and Oscar.
Posmetrics operated in the business-to-business media and information services industry, focusing on customer feedback for brick-and-mortar establishments. The company provided a service centered around collecting customer surveys through iPads strategically placed at the point of purchase. This approach aimed to significantly increase survey response rates compared to traditional email or receipt-based methods, reduce sampling bias, and provide businesses with real-time feedback. The platform enabled businesses to analyze customer sentiment and then re-engage both satisfied and unsatisfied customers with targeted promotions or requests for more detailed reviews on external sites like Yelp or TripAdvisor.
The core of Posmetrics' offering was its tablet-based survey system designed to capture customer insights efficiently. By presenting ultra-short surveys on mounted iPads, the service was engineered to gather substantially more data than other technologies. This allowed clients, primarily in the retail and service sectors, to receive immediate, relevant results and actionable recommendations to enhance their services. The business model was based on providing these tools as a service (SaaS) to enterprises looking to improve their customer experience. In July 2013, approximately a year after its founding, Posmetrics was acquired by Revinate, a company specializing in hotel and hospitality guest data management. Keywords: Posmetrics, customer feedback, iPad surveys, point of purchase feedback, real-time analytics, customer satisfaction, Merrill Lutsky, Erik Schluntz, Y Combinator, Revinate acquisition, B2B SaaS, retail technology, customer engagement, in-store feedback, customer surveys, data collection, service improvement, customer sentiment analysis, brick-and-mortar retail