Positivity
A high-tech high-touch training, education, and research company that utilizes evidenced based positive psychology.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
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PositivityU.com operated as a high-touch corporate wellness and training firm targeting the improvement of employee well-being and performance through a curriculum rooted in positive psychology and emotional intelligence. Founded in 2012 and headquartered in Arlington Heights, IL, the company provided a blended learning model combining technology with personalized, live coaching.
The core service consisted of a 20-week program where employees at all organizational levels completed weekly, research-based exercises. These activities were designed to cultivate happiness, optimism, and resilience. A key component of the model was the integration of technology for tracking exercises and reinforcing behaviors, paired with weekly one-on-one calls with a live coach. This structure aimed to turn positive activities into lasting habits, thereby boosting individual well-being and, consequently, corporate profitability. The business operated in the B2B Human Capital and Consulting Services market, with a focus on education and training to foster a positive company culture from the ground up.
A distinct element of Positivity's business model was its integrated philanthropic mission. For each weekly activity an employee completed, the company would donate a sports ball to a child in need, who was then encouraged to complete a similar positivity exercise. This "triple bottom line" approach sought to create a positive impact on the company's clients, their employees, and the broader community. The company was formerly venture-capital backed, having completed an Early Stage VC funding round in February 2013, but is now listed as out of business.
Keywords: corporate wellness, employee training, positive psychology, emotional intelligence, job performance, employee resilience, high-touch coaching, human capital services, corporate culture, employee happiness, job satisfaction, optimism, professional development, blended learning, employee engagement, habit formation, B2B training, corporate social responsibility, philanthropic business