Positiv.a

Positiv.a is a Brazilian B Corp-certified company established in 2016 by co-founders Alex Seibel, Rafael Seibel, and Marcella Zambardino. The company operates in the consumer goods market, focusing on sustainable and socially responsible cleaning and personal care products. Its business model revolves around a direct-to-consumer approach via its e-commerce platform, which accounts for the majority of its revenue, and a growing wholesale distribution channel.

The company's product lines include a diverse range of items for laundry, kitchen, surfaces, bath, and oral hygiene, all of which are vegan, biodegradable, hypoallergenic, and free from toxic substances. Positiv.a is committed to the circular economy, utilizing practices such as reverse logistics for its packaging, creating products like bags and mops from recycled fishing nets, and sourcing ingredients from small family producers, thereby generating income for local communities. Initially launched as a subscription club for cleaning products, the business pivoted to its current model after early market feedback.

In December 2023, Positiv.a successfully raised R$8.3 million through an equity crowdfunding campaign on the Kria platform, setting a national record. This funding is aimed at integrating and upgrading its manufacturing facilities, investing in its subscription service, and innovating its product portfolio to make its offerings more price-competitive with conventional products. The round saw participation from 187 investors, a significant portion of whom were existing customers of the brand.

Keywords: ecological cleaning products, sustainable personal care, B Corp, vegan products, circular economy, biodegradable, hypoallergenic, social responsibility, e-commerce, conscious consumption, family farming, reverse logistics, recycled materials, impact investing, eco-friendly, natural ingredients, home care, body care, Brazilian startup, sustainable lifestyle