Portl Media
Portl Media is an entertainment for the sharing economy company.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Related Content
Portl Media operates a network of interactive tablets placed in rideshare vehicles, such as Uber and Lyft, transforming the passenger's idle time into an engaging experience with content, advertising, and commerce. Founded in November 2016 and headquartered in Toronto, Canada, the company was established with the vision of tapping into the underutilized advertising potential within the sharing economy.
The company's business model centers on the Digital Out-of-Home (DOOH) advertising market. It generates revenue by offering brands a platform for precise and measurable campaigns targeted at a captive audience. This is achieved by leveraging geo-location and historical ride data to deliver contextually relevant content. For rideshare drivers, who are considered venue partners, Portl provides the hardware and software package at no cost, allowing them to earn supplemental income, reportedly up to $100 per month. This dual approach aims to create a profitable ecosystem for advertisers, drivers, and a more enjoyable ride for consumers.
The core service revolves around a proprietary hardware and software package featuring an interactive media and entertainment platform on a tablet. Passengers can voluntarily engage with a variety of content, while the system collects and measures user behavior, providing valuable analytics back to the advertisers. The platform reports high engagement, with data suggesting 88% of riders interact with the service for an average of 7.5 minutes. Portl Media has been recognized as a "Notable Startup of the year" and “Canada’s most promising startup” at the NACO World Investment Summit.
Keywords: in-car entertainment, rideshare advertising, Digital Out-of-Home, DOOH, in-vehicle media, passenger engagement, contextual advertising, location-based marketing, automotive technology, fleet media solutions, interactive screens, uber advertising, lyft advertising, captive audience marketing, programmatic DOOH, geo-targeted ads, mobile video advertising, Toronto tech, connected vehicle advertising