Porterbuddy

Porterbuddy, established in Oslo, Norway in 2016, operates as a logistics technology platform focused on last-mile delivery for e-commerce. The company was co-founded by Henrik Gerner-Mathisen, who also serves as CEO, and Tord Störtebecker. Gerner-Mathisen, a lawyer by training, and Störtebecker identified a market opportunity to enhance the consumer delivery experience through speed and precision, while also optimizing the use of existing transport capacity.

The firm provides delivery solutions directly to e-commerce and logistics companies, enabling them to offer customers flexible and rapid shipping options. Porterbuddy's business model hinges on its proprietary technology platform, which integrates directly into the checkout process of online retailers. This platform utilizes machine learning and digital interfaces to manage high volumes, optimize delivery routes in real-time, and utilize the excess capacity of local couriers, thereby improving efficiency. This technology connects online stores, couriers, and end-consumers, allowing for a consolidated and streamlined delivery experience, including the option to receive packages from multiple merchants in a single delivery.

Serving primarily the Norwegian market, the company's services reached approximately 60% of the population, with operations in major urban areas such as Oslo, Bergen, Trondheim, and Stavanger. Its client roster includes prominent online stores like Varner, Jollyroom, and Komplett. Revenue is generated by providing these last-mile package distribution and return services to its e-commerce partners.

In January 2022, Porterbuddy was acquired by the Swedish parcel locker company Instabox. This move was part of Instabox's strategy to bolster its home delivery services and expand its footprint in the Nordic region. Later in 2022, Instabox merged with Budbee, another last-mile delivery firm, to form a new parent entity named Instabee. Porterbuddy now operates as one of the three consumer-facing brands under the Instabee umbrella, alongside Instabox and Budbee, contributing to a larger network that serves thousands of merchants across several European countries.

Keywords: last-mile delivery, logistics technology, e-commerce logistics, same-day delivery, urban delivery, route optimization, delivery platform, package distribution, online retail logistics, return services, Norwegian logistics, Instabee, Henrik Gerner-Mathisen, Tord Störtebecker, parcel delivery, sustainable logistics, checkout integration, e-commerce fulfillment, home delivery services, on-demand delivery