Portal da Queixa
A platform that facilitates communication among consumers, brands, and public entities while ranking brands based on user satisfaction, serving as a reputational barometer.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 Valuation: €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Late VC | |
| Total Funding | 000k | ||
| EUR | 2022 | 2023 | 2024 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 15 % | 29 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | 2 % | 2 % | 2 % |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Portal da Queixa operates as a digital marketplace for brand reputation, originating from the tech startup Consumers Trust. It was founded in June 2009 by Pedro Lourenço, whose background in communication design and personal experience with an unresolved consumer complaint fueled the platform's creation. The Porto-based company was established to bridge the communication gap between consumers and brands, allowing for public dialogue and experience sharing to resolve complaints.
The platform functions primarily as an online social network where consumers can file complaints, compare brands based on a satisfaction index, and research companies for free. While it does not directly mediate disputes, it notifies the brand involved, providing an opportunity for public response and resolution. The business generates revenue through a Software as a Service (SaaS) model, offering premium tools to subscribed brands. These services include reputation monitoring, market feedback analysis, and integration with client management systems to facilitate proactive customer service. Additionally, the company awards a "Marca Recomendada" (Recommended Brand) seal based on consumer feedback, further monetizing its reputation analysis services.
The founding team includes Pedro Lourenço, Sónia Lage Lourenço (CEO), and Vítor de Padua Vilela. Stemming from a frustrating incident involving a spoiled product for his son, Pedro Lourenço was motivated to create a transparent channel for consumer issues. This initial vision has since expanded globally under the umbrella of Consumers Trust, which now operates in Spain (Libro de Quejas), South Africa (Complaints Book), France (Rèclame Ici), and the UK (Consumer Trust). In late 2024, Brazilian consumer platform Reclame Aqui acquired a 30% stake in Consumers Trust, signaling a strategic partnership to accelerate global expansion.
Keywords: consumer complaints, brand reputation, online reviews, customer feedback, SaaS, reputation management, consumer advocacy, Portugal, Consumers Trust, Pedro Lourenço