Popsink

Popsink, a Paris-based company founded in 2021 by Alexandre Colella and Benjamin Djidi, is developing a platform to streamline real-time data operations. The company positions itself as a critical component for the modern data stack, addressing the complexities that lock many data teams out of continuous data modeling. The platform is designed for data teams whose work extends beyond dashboard creation, enabling them to operationalize data for immediate action.

The business offers a cloud-based, real-time data stream analysis platform. It functions by capturing incremental data changes from various sources and automating data movement across different systems like data warehouses and CRMs. This process, known as Change Data Capture (CDC), allows for continuous and consistent data replication from sources such as Snowflake, databases, and ERP systems into analytical environments without disrupting production systems. The platform's core capability is to process these data streams dynamically, allowing users to run complex, continuous jobs using only SQL. This serverless infrastructure means clients do not need to manage deployments, as Popsink handles all provisioning. The business model is usage-based, charging clients per event rather than through fixed licenses.

Popsink’s product facilitates a variety of use cases, including real-time analytics, data replication for cloud migration, CRM and ERP integration, and the creation of live data pipelines. It allows data from various tools to act as both producers and consumers, effectively combining ETL (Extract, Transform, Load) and Reverse-ETL functions. For its clients, this translates into capabilities like maintaining a live view on NGO accounting, real-time CRM enrichment, automated data cleaning for AI models, and dynamic pricing. The platform integrates with a client's existing technology stack, allowing for gradual adoption. It ensures data is isolated and encrypted, and offers features like data lineage, discovery, and access control to maintain security and compliance with regulations such as GDPR and CCPA.

The company secured approximately $1 million (€880k) in a pre-seed funding round in late 2021, led by Seedcamp. Other investors included XAnge, Kima Ventures, and several angel investors with experience at companies like Datadog and Alan. Popsink also participated in Sequoia Capital's Arc program in 2022. After a year of development and gathering user feedback, the platform became publicly available in October 2023.

Keywords: real-time data, data streaming, Change Data Capture, CDC, data integration, data replication, ETL, reverse-ETL, SQL data processing, serverless data infrastructure, data operations, data pipeline automation, cloud data migration, data synchronization, data stack, data analysis platform, continuous intelligence, data product development, analytics engineering, data engineering