Popmyday

Popmyday operates as an on-demand digital platform for beauty and wellness services, connecting freelance professionals with clients. The company was founded in March 2014 by Morgane L'Hostis and Charles Berenguer, both recent graduates of the HEC Paris entrepreneurship program. The inspiration for the venture came after the duo won the top prize at a L'Oréal hackathon in March 2014 with their concept for an app to book freelance hairdressers, modeled on the then-burgeoning 'Uber for X' trend. This early success prompted them to abandon a different business idea and pursue Popmyday full-time.

L'Hostis, a graduate of HEC, had previous experience with the sharing economy, having worked at Airbnb's Paris office and spent time in Silicon Valley. Berenguer brought a technical background to the partnership as an engineer-developer. They identified a gap in the French beauty market, which they saw as large and dynamic yet lacking significant digital disruption. Their goal was to create a high-quality, accessible service for busy individuals who struggled to find appointments outside of standard business hours.

The business functions through a mobile application and website, allowing users to book services 7 days a week from 7 a.m. to 10 p.m. at their desired location, be it home, the office, or a hotel. Popmyday's revenue model is based on facilitating these transactions, where payments are made securely through the platform upon booking. The company serves two primary client segments: individual consumers (B2C) and corporate clients (B2B). For individuals, it offers a range of on-demand services including manicures, hair styling, makeup, massages, and yoga. For businesses, Popmyday provides on-site beauty and wellness events and animations for employees and clients, covering services from massages and osteopathy to nutrition and fitness coaching.

The platform emphasizes quality by screening, testing, and selecting all its professionals, branded as "Popartists". After launching in the Paris area in late 2014, the company secured an angel funding round in 2015 and later raised €1 million in a subsequent round, which enabled team expansion. By 2024, Popmyday was acquired by Wecasa, a larger player in the at-home services marketplace, signaling a consolidation in the sector. The acquisition aims to combine Popmyday's B2B and events expertise with Wecasa's broader market presence.

Keywords: on-demand beauty, wellness platform, at-home services, mobile beauty app, corporate wellness, event beauty services, freelance beauticians, freelance masseurs, B2B wellness, Morgane L'Hostis, Charles Berenguer, Wecasa acquisition, HEC Entrepreneurs, L'Oréal Hackathon, Popartists, on-site massage, office well-being, beauty booking, hair styling at home, mobile manicure, Paris beauty tech