Pop Social
AI-powered Web3 social gateway for the creator economy.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $4.0m | Seed | |
| Total Funding | 000k | ||
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Pop Social is a Web3 social media platform that integrates artificial intelligence to reward both content creators and users for their engagement. Founded in 2022 by CEO Michael Shen and based in New York City, the company aims to bridge the gap between traditional social media and a decentralized Web3 experience, giving users ownership of their content and data. The platform functions as a multichain, unified social gateway, allowing users to connect with various communities and import their reputations from other social apps.
The business model is centered around a SocialFi (Social Finance) ecosystem powered by its native utility token, the Pop Token (PPT). Users earn PPT for activities like creating content, liking, commenting, and sharing. These tokens can then be used for in-app purchases, tipping creators, minting NFTs, and participating in platform governance. Revenue is generated through multiple streams, including advertising technology, transaction fees on its NFT marketplace, and subscription models. Pop Social's tokenomics, developed in partnership with economic consultancy Prysm Group, are designed for long-term sustainability, with a maximum supply of 200 million PPT.
In September 2023, Pop Social secured $4 million in a seed funding round involving investors like Fundamental Labs, Ceras Ventures, and Chainlink. The platform has also joined the Cointelegraph Accelerator program and has partnerships with Binance (BNB) Chain, OKX, and Polygon to enhance its infrastructure and accelerate mass adoption. The Pop Social application is available on the Apple App Store and Google Play, designed with a user-friendly interface to simplify the transition for non-crypto native users into the Web3 space.
Keywords: SocialFi, Web3 social media, creator economy, content ownership, decentralized social, Pop Token, PPT, AI-powered social platform, Michael Shen, crypto rewards, multichain social, NFT marketplace, social gateway, blockchain social, engagement rewards, content monetization, decentralized identity, ad tech revenue, data privacy, user-controlled data