Pop.in
An application which allows playing games while video chatting.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
$1.0m | Seed | ||
| Total Funding | 000k | ||
Pop.in is a Bengaluru-based fintech startup that has developed a consumer-facing payments platform. The company recently secured $30 million in funding from Razorpay, which in turn took a majority stake in the company. This strategic investment is aimed at redefining the digital payment and commerce landscape in India.
The company operates in the consumer Unified Payments Interface (UPI) space in India, a rapidly growing market. Its business model is centered around creating a loyalty-driven payment ecosystem. This suggests that it aims to attract and retain users by offering rewards and benefits for using its platform for transactions, thereby enhancing the consumer's digital commerce experience. The target audience is described as the "next billion consumers" in India, indicating a focus on mass-market adoption.
The core of Pop.in's offering is its UPI-based payment platform. While specific features are not detailed in the provided information, the emphasis on a "loyalty-driven ecosystem" is a key differentiator. This implies that the platform will likely include features such as cashback, points, or other rewards integrated directly into the payment process. The goal is to provide a more engaging and rewarding payment experience compared to existing UPI apps.
Keywords: Fintech, UPI, Payments, Loyalty Program, Digital Commerce, Consumer Finance, E-commerce, Financial Technology, Mobile Payments, India