POP
Become our Customer and Shop from Brands integrated with POPcoins and Earn Rewards & Discounts.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | $30.0m | Acquisition | |
| Total Funding | 000k | ||
POP operates a UPI-based rewards platform that integrates with e-commerce businesses. The company's primary service is a UPI payment solution that rewards users with 'POPcoins' for each transaction, where one POPcoin is equivalent to one Indian Rupee. These coins can be redeemed for purchases on the company's own e-commerce platform, 'POPshop', which features a wide array of brands.
For businesses, particularly those on the Shopify platform, POP functions as a customer engagement and loyalty tool. By integrating POP's system, partner brands can offer their customers a rewards program, which has been reported to increase customer retention and sales. The business model appears to be B2B2C, generating revenue through partnerships with the brands featured on its platform. Additionally, the company has expanded its financial products through a co-branded credit card with YES BANK, further embedding its services in the consumer finance sector.
Keywords: UPI payments, customer loyalty, rewards platform, e-commerce integration, digital payments, POPcoins, Shopify, B2B2C, fintech, co-branded credit card