Ponominalu.ru
Russian online ticketing company.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
$8.5m Valuation: $8.8m | Acquisition | ||
| Total Funding | 000k | ||
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Ponominalu.ru operates as an online ticket service in Russia, established by founder and CEO Mikhail Minin. The company developed an IT platform that provides a marketplace for a wide array of events, including concerts, theater productions, festivals, exhibitions, and sporting events. This platform serves both consumers looking to purchase tickets and event organizers. For organizers, the service simplifies the management of ticket inventory and offers online marketing tools to help attract new audiences.
The company demonstrated significant growth, attracting a monthly audience of approximately 1.5 million users and facilitating ticket sales for over 5,000 different events annually. Its business model focuses on providing a comprehensive technological solution for the entertainment market, establishing itself as a key player, particularly within Moscow's concert scene. The primary revenue stream is derived from the sale of tickets through its online portal.
A major milestone in the company's history occurred in February 2018, when Russian telecommunications firm Mobile TeleSystems (MTS) acquired a 78.2% controlling stake in Ponominalu.ru for an estimated 495 million rubles. This acquisition was part of a broader strategy by MTS to enter the event ticketing market and expand its digital services. Following the acquisition, Ponominalu.ru, along with another purchased ticketing service, Ticketland, was integrated into a new entity called "MTS Entertainment" in late 2019. Mikhail Minin was appointed as the CEO of this new company, which was created to manage MTS's various projects in the entertainment sector. While integrated into the larger MTS ecosystem, which now operates under brands like "MTS Live," the core service continues to provide a platform for event ticketing.
Keywords: online ticketing, event tickets, Russia, concert tickets, theater tickets, festival tickets, IT platform, event organizers, ticket management, MTS Entertainment, Mikhail Minin, live events, entertainment marketplace, digital services, Ticketland, MTS Live