PomVom

Founded in 2015 by Yehuda Minkovicz (CEO) and Muli Assa (CTO), PomVom Ltd. operates as a technology company providing digital documentation solutions for the global theme park and attractions market. The Israel-based firm, publicly traded on the Tel Aviv Stock Exchange (TASE: PMVM), has developed a platform to supplant traditional operational photography services within these venues. The company went public on the TASE in March 2021, raising $11.5 million at a valuation of approximately $40 million.

PomVom's core business revolves around a comprehensive digital platform that uses AI-powered image recognition to automatically capture and create content for visitors. This system identifies individuals in real-time and delivers personalized digital photo albums directly to them through the attraction's mobile app. The business model primarily involves revenue sharing agreements with park operators, where PomVom typically receives 40-60% of the income generated from photo sales. This approach provides a full service, including photographic equipment, on-site personnel, content creation, media processing, and the digital sales platform. By offering a mobile-first, whitelabel solution, PomVom enables its partners to enhance guest engagement and open up new revenue streams through pre- and post-visit sales opportunities.

The company's technology is designed to offer a frictionless experience for guests, who can upload a selfie to receive photos captured of them throughout the park. This eliminates the need for guests to wait in lines at photo kiosks and allows them to view and purchase their media at their convenience, even after leaving the park. The platform integrates directly into the attractions' own mobile apps and sales funnels. Key clients include major industry players like Merlin Entertainments (operator of Legoland, Madame Tussauds, and the London Eye), Six Flags, and Warner Bros. PomVom has exclusive agreements with dozens of parks across the United States, Europe, and Japan. A significant milestone was the acquisition of UK-based Picsolve in 2020, a major digital content capture partner for visitor attractions.

Financially, the company has demonstrated significant growth, reporting revenues of approximately $57.4 million in 2022. For the nine months ending September 2023, revenues from its digital platform grew 139% compared to the same period in the previous year. In January 2024, Pomvom announced a planned merger with a special purpose acquisition company (SPAC), Israel Acquisitions Corp, intending to list on the Nasdaq, although this agreement was later mutually terminated in August 2024. The company secured additional funding in January 2025 through a NIS 19.7 million (approx. $5.3 million) private placement to fuel further investment and expansion.

Keywords: visitor photography, theme park technology, guest experience platform, image recognition software, digital photo solutions, attraction photography, revenue sharing model, in-app photo purchase, amusement park operations, personalized content, experiential documentation, mobile-first media, whitelabel solution, secondary spend, guest engagement, Picsolve acquisition, Merlin Entertainments, Six Flags partner, Warner Bros. partner, TASE: PMVM