Policen Direkt Maklergruppe
Acquisition and succession solutions for insurance brokers.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
Policen Direkt Maklergruppe, which rebranded to Aventus Maklergruppe in July 2024, is a German company specializing in the insurance brokerage market. The firm focuses on acquiring insurance brokerages and providing succession planning solutions, such as pension models and portfolio transfers. The company was founded in 2003 by Max Ahlers, Simon Nörtersheuser, and Sebastian Siebert. Its business idea won the European Business Plan of the Year in 2002 from INSEAD and London Business School.
The group's business model centers on two main trends in the insurance industry: digitalization and consolidation. It acquires established insurance brokers, particularly in succession situations, integrating them into its growing network. This strategy provides a path for retiring brokers while ensuring continued service for their clients through digital tools and centralized administrative support in areas like marketing, IT, and HR. For end customers, the company offers digital insurance management, including needs analysis, policy comparisons, and claims processing. Since its founding, the Policen Direkt Group has also been a leader in the German secondary market for life insurance policies. As of early 2023, the group managed over 100,000 customers and had completed over 200 portfolio acquisitions across Germany.
The rebranding to Aventus Maklergruppe reflects a strategic shift to better serve medium-sized commercial clients. The name Aventus, a combination of the French "Avenir" (future) and the Latin "Adventus" (arrival), symbolizes the company's mission to guide established brokerage firms into the future. The Policen Direkt Versicherungsvermittlung GmbH, a separate entity focused on direct digital brokerage for end-customers, is not affected by the name change.
Keywords: insurance brokerage, succession planning, broker acquisition, maklernachfolge, insurance portfolio management, digital insurance, insurtech, life insurance secondary market, commercial insurance, broker consolidation, policy management, asset deal, insurance services, portfolio transfer, broker network, risk management, german mittelstand