Pokémon

The Pokémon Company, a Japanese consortium between Nintendo, Game Freak, and Creatures, manages the globally recognized Pokémon media franchise. The franchise's business model is centered around the creation and management of intellectual property, which is then licensed for various products and services. This includes video games, which are the core of the franchise, the Pokémon Trading Card Game, an animated television series and films, and a wide range of merchandise. The company generates revenue through the sales of its video games and trading cards, licensing fees from its partners for the use of its characters and brand on merchandise, and from the distribution of its animated content.

The target market for Pokémon is broad, encompassing children, teenagers, and adults who grew up with the franchise. The brand has maintained its relevance through continuous innovation, such as the development of the augmented reality mobile game Pokémon GO, which expanded its reach to a wider audience. This mobile game, in particular, operates on a freemium model with in-app purchases, allowing users to buy digital items to enhance their gameplay experience. The company also organizes events and competitions, further engaging its community and creating additional revenue streams.

Keywords: media franchise, intellectual property, video games, trading card game, animation, merchandise, licensing, freemium, augmented reality, entertainment