Poiscaille

Poiscaille, established in 2017 by Charles Guirriec, operates a direct-to-consumer seafood distribution platform, connecting French artisanal fishermen directly with end-users. The company's genesis stems from Guirriec's background as the son of a fisherman and his subsequent education as an agricultural engineer, providing him with a dual perspective on the challenges within the seafood supply chain and the opportunities for a more sustainable model.

The business functions on a subscription-based model, offering customers regular deliveries of fresh, wild-caught seafood. Subscribers can choose their desired frequency and quantity, receiving a curated selection based on the daily catches of the network's fishermen. This system circumvents traditional intermediaries, which is designed to provide fairer compensation to fishermen—reportedly up to 30% to 40% higher than market rates—while ensuring consumers receive products of high freshness and traceability.

Poiscaille's operational framework is built on a network of over 250 partner fishermen who adhere to sustainable fishing practices, such as using lines, traps, and nets, and avoiding deep-sea or destructive methods. The company has developed a sophisticated logistics network across France, utilizing over 1,500 pickup points, including partner shops and locker systems, to distribute its products efficiently. This approach allows for delivery within 48 to 72 hours of the catch, maintaining the product's quality. The target market consists of consumers who prioritize sustainability, product origin, and quality in their food purchases. By 2024, the company reported serving 30,000 subscribing families.

Keywords: seafood subscription, direct-to-consumer, artisanal fishing, sustainable seafood, foodtech, supply chain logistics, e-commerce, French market, short-circuit distribution, traceability