Point Inside

Point Inside operates in the indoor mapping and business insights market, providing advanced location-based solutions to retailers and other enterprises. The company’s core product is its indoor mapping technology, which offers turn-by-turn directions, search functionalities, and customizable user experiences through mobile and web SDKs. Point Inside also delivers valuable business insights by correlating location data with IoT, mobile, eCommerce, and other enterprise data. This enables clients to better understand customer behavior and optimize their operations. The company serves a diverse range of clients, primarily focusing on the retail sector, helping them connect with shoppers and improve foot traffic recovery. Point Inside generates revenue through the sale of its mapping technology, data insights, and audience segmentation services. The business model includes both direct sales and subscription-based offerings, providing flexible solutions to meet various client needs.

Keywords: indoor mapping, business insights, wayfinding, audience data, retail, IoT, mobile SDKs, eCommerce, foot traffic, customer behavior.