Podsights
Cross-Platform Analytics and Attribution for Podcast Advertising.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor investor investor investor investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Podsights was established in 2018 by founder Sean Creeley to address significant challenges in podcast advertising, specifically in measurement and attribution. The company developed a platform designed to provide advertisers with clear insights into the effectiveness of their podcast campaigns. Its core service allowed brands and agencies to measure and scale their advertising efforts within the burgeoning podcast market.
The business operated by providing advertisers with tools to track how podcast ad exposures translate into tangible consumer actions, such as website visits or purchases. This was achieved through a proprietary system involving the "Podsights pixel," a snippet of code placed on an advertiser's website, and an "impression tag" added to the ad creative. When a user visited the site after hearing an ad, the system could attribute that action to the specific podcast campaign, offering valuable performance metrics. Podsights served a range of clients, from direct-to-consumer brands to enterprise advertisers, and by the end of 2021, it had measured advertising spend amounting to $85 million in a single quarter for over 1,200 brands.
A significant milestone in the company's history was its acquisition by Spotify in February 2022. This move was part of Spotify's broader strategy to enhance its podcast advertising capabilities and provide more robust measurement tools for the entire digital audio industry. Following the acquisition, Podsights' technology was integrated into Spotify's advertising ecosystem. Eventually, the Podsights brand was sunsetted, and its services were incorporated into a new, free tool called Spotify Ad Analytics, which combines Podsights' attribution expertise with Spotify's own first-party data and technology.
Keywords: podcast advertising, ad attribution, marketing analytics, Sean Creeley, Spotify acquisition, ad measurement, digital audio advertising, campaign tracking, conversion tracking, podcast metrics, ad performance, Spotify Ad Analytics, media measurement, return on ad spend, audience insights, impression tagging, pixel tracking, brand lift, audio advertising analytics, podcast monetization