Pocketed

Pocketed is a financial technology company dedicated to simplifying access to non-dilutive capital for businesses across North America. Co-founded in 2020 by Brianna Blaney (CEO) and Dr. Aria Hahn (CTO), the company was born from their direct experiences as serial entrepreneurs who recognized the significant hurdles businesses face in securing government funding. Blaney, previously founder of the HR firm Envol Solutions, and Hahn, who holds a PhD in Metagenomics and Bioinformatics and founded Koonkie Cloud Services, combined their expertise to address this challenge. Their mission is to eliminate financial barriers, particularly for small to medium-sized enterprises (SMEs), startups, and equity-deserving entrepreneurs.

The core of Pocketed's operation is its intelligent online platform, which matches businesses with grants, tax credits, and other incentives from a vast database of available funding. By creating a profile, users receive a curated list of relevant funding opportunities, saving significant time and effort. The business model operates on a freemium basis; creating an account and getting matched to grants is free. Revenue is generated through premium services, including a marketplace of expert grant writers, grant consultants, and direct grant-based financing options to provide upfront capital for reimbursement-based grants. In 2023, Pocketed expanded its offerings with Pocketed Enterprise, a solution tailored for larger clients, including major accounting firms. A significant milestone occurred in early 2025 when Deloitte Canada acquired Pocketed, aiming to enhance its own grant and SR&ED services with Pocketed's technology while providing Pocketed with global scale and resources.

Pocketed's platform serves a wide range of clients, from early-stage startups to established small businesses across various sectors like technology, manufacturing, agriculture, and healthcare. The platform's main benefit is streamlining the complex and often opaque process of applying for government funding. It provides tools and insights to help users submit stronger applications. Since its launch, the company has facilitated access to over $200 million in funding for more than 18,000 businesses. The platform is continuously updated, ensuring users have access to the latest programs for activities such as hiring, research and development, market expansion, and technology adoption. Keywords: non-dilutive funding, grant matching platform, SR&ED, government grants, tax credits, business incentives, SME funding, startup financing, grant writing services, fintech, capital access, Deloitte, Brianna Blaney, Aria Hahn, North American business funding, grant application support, funding solutions, enterprise grants, clean tech funding, manufacturing grants