Plyce

Plyce, established in 2010 by co-founders Paul Wourlod and Mickael Arias, operated as a digital platform for Online-to-Offline (O2O) coupons headquartered in Paris, France. The company developed a geolocalized shopping platform, accessible via the web and a mobile application for iOS and Android, designed to help shoppers discover deals from nearby physical stores.

The platform's core function was to allow users to find and select digital coupons, which they could either print or save within the app to redeem at the point of sale. Beyond just coupons, Plyce's application also functioned as a mobile social network where users could discover and share favorite shopping locations, post photos, and provide feedback. This model aimed to drive online traffic to offline retail locations, a strategy often referred to as 'drive-to-store' or 'mobile-to-store'. The business also managed the coupon or 'bons plans' sections for other applications, including those for major media outlets like TF1 and 20 Minutes.

Throughout its history, Plyce successfully secured approximately $4.96 million in funding over five rounds from investors such as Orkos Capital, Bpifrance, FJ Labs, and Kima Ventures. The company also engaged in strategic acquisitions, including a merger with Bon-Prive.com in October 2012. A significant milestone occurred in February 2016 when Plyce's parent company, CheckAndTake, was acquired by La Poste through its subsidiary Sogec. This acquisition was intended to enrich Sogec's drive-to-store offerings, with La Poste and its partners taking over the commercialization of the Plyce service. Following the acquisition, Plyce was expected to continue operating under its own name. However, the company is now listed as out of business since November 2019.

Keywords: Plyce, O2O coupons, mobile shopping platform, drive-to-store, retail promotions, digital coupons, geolocalized deals, CheckAndTake, Sogec, La Poste acquisition, mobile commerce, online-to-offline, retail technology, customer loyalty, shopping rewards, Paul Wourlod, Mickael Arias, French tech, Paris startup, mobile marketing