Pluto Project

Project Pluto, Inc., operating under the brand Terminal X, is developing what it terms "Finance Superintelligence" through an AI-powered investment agent. The company was founded in 2022 by CEO Hyun Hong and CTO Kibum Kim. Hong brings a decade of experience from Wall Street, with a background in M&A, private equity, and as a portfolio manager at a hedge fund and family office. His journey into entrepreneurship was catalyzed by the unexpected success of his finance-focused YouTube channel, "The New Yorker" (in Korean), which amassed 300,000 subscribers in under two years, revealing the potential for greater impact through a dedicated product. Co-founder Kibum Kim complements this with a strong technical foundation, having spent over ten years at Google in Silicon Valley as a tech lead on projects like Chrome, Search, and Google Brain TensorFlow.

The firm's core offering, Terminal X, is an AI agent designed specifically for investment professionals to automate and accelerate complex research tasks. It targets the massive data problem faced by institutional investors, such as hedge funds and other financial institutions. The platform functions by retrieving, analyzing, and synthesizing information from over 100,000 public and private sources, including SEC filings, news, broker research, earnings call transcripts, and internal memos. This allows analysts to centralize their data and extract insights from a single query, significantly reducing time spent on manual research. The business model appears to be B2B, with an enterprise package offered to financial institutions. The value proposition centers on boosting productivity for highly paid analysts; an early case study with a hedge fund customer demonstrated a significant reduction in analyst research time.

The company's platform is engineered to mirror the workflow of an investment analyst, moving beyond simple data retrieval to structure answers and help build investment theses. By transforming raw data into actionable signals that can explain asset price movements, Terminal X aims to enhance decision-making quality. The New York-based startup has secured funding from investors including FuturePlay, Mirae Asset Venture Investment, Dunamu, and UNBOUNDLAB. Despite iterating through more than ten minimum viable products, the company has gained traction organically, reportedly without a marketing budget, indicating a strong product-market fit within its niche.

Keywords: AI investment agent, financial research automation, institutional investors, hedge fund technology, financial data analysis, investment memo generation, SEC filings analysis, earnings transcript analysis, quantitative analysis, financial superintelligence, Hyun Hong, Kibum Kim, investment professional tools, Wall Street technology, AI for finance, research process efficiency, data-to-signal, investment thesis builder, financial workflow automation, broker research analysis