Pluspoint

Pluspoint, founded in 2021 by Sergey Shanin, is a customer experience and reputation management platform designed for multi-location businesses. Initially launched as a Ukrainian startup and now headquartered in the United States, the company has a distributed team across Ukraine, Portugal, Spain, and Brazil. In September 2023, Pluspoint secured $400,000 in a seed funding round led by Pragmatech Ventures, with the capital intended for product development and geographic expansion.

The company operates on a subscription-based SaaS model, offering a suite of tools to enhance online visibility and customer relations. The platform centralizes review management from various sites like Google and Facebook, allowing businesses to monitor and respond to customer feedback efficiently. Its core functionalities include automated review generation, AI-powered smart replies, social media publishing, and sentiment analysis to provide insights into customer satisfaction. Pluspoint's AI capabilities also extend to generating SEO-optimized social media content and providing real-time assistance for customer messages.

Pluspoint serves a diverse range of industries, including automotive, healthcare, real estate, and hospitality. The platform provides businesses with tools such as a unified omnichannel inbox, live chat, QR code-based surveys, and analytics with NPS scoring. By automating listings, reviews, and customer feedback, the platform aims to help businesses improve search rankings, increase positive reviews, and convert more leads. The business model is tiered, with monthly and annual subscription plans that include a 14-day free trial.