PlusMusic

PlusMusic, which also operates under the names Tyger Media and Tyger AI, was established in June 2016 by co-founders Nick Venti (CEO) and Brian Karscig (Head of Music). The company's inception was driven by the founders' backgrounds as musicians and their recognition of a significant gap in the market for streamlined music licensing and implementation within the gaming industry. They identified that traditional music licensing was overly complex and that standard song formats were ill-suited for the dynamic nature of video games.

The firm is developing an adaptive audio platform that leverages artificial intelligence to integrate music into interactive media, primarily targeting the video game market. The platform aims to solve the laborious process of soundtracking games by providing developers with cost-effective and efficient solutions. Its business model is consumption-based, offering transparent pricing tailored to usage and licensing fees, rather than a one-size-fits-all approach. Clients range from game developers to individual gamers and content creators on platforms like Roblox.

PlusMusic's core offering includes several products. 'PlusMusic Soundtrack' is a self-serve music licensing platform with a catalog of over 375,000 tracks. For game developers, a product named 'Amp' provides tools and plugins to simplify music implementation. 'Infinite Soundtrack' serves gamers and user-generated content creators. A key technological component is their proprietary Adaptive AI, which uses a unique '.aai' file format to map music to in-game events, allowing real-human artist tracks to adapt dynamically to gameplay without being AI-generated music. This technology breaks songs into segments like 'victory' or 'low light' moments that can be triggered by in-game actions. The platform also offers a consumer-facing product called 'TYGER', which allows players to replace in-game soundtracks with music that adapts to their gameplay in real-time.

The company has achieved significant milestones, including securing $2.5 million in a seed funding round in July 2023, led by Play Ventures. It has also received an Epic MegaGrant and a grant from Overwolf, with whom it has a strategic partnership. As of July 2023, the platform was in use by 675 game developers. The technology is protected by several patents for systems that convert music into segmented digital assets and for music-based social networking applications.

Keywords: adaptive audio, game music, music licensing, AI music, interactive soundtrack, game developers, user-generated content, music integration, dynamic audio, video game music, in-game audio, royalty-free music, consumption-based pricing, Nick Venti, Brian Karscig, Play Ventures, Overwolf, Epic MegaGrant, adaptive AI, audio for games