PlusMargin

PlusMargin was a Singapore-based B2B startup founded in 2015 by Viren Shetty and Melverick Ng. Shetty, a dropout from the Applied Mathematics program at Nanyang Technological University, had prior startup experience with a crowdsourcing platform. Ng brought corporate experience from his time as a software consultant at SAP. The company positioned itself as a predictive marketing platform targeting the e-commerce sector, aiming to help online retailers increase their conversion rates.

The core of PlusMargin's service was a predictive analytics engine designed to gauge a shopper's purchase intent. By integrating a single line of code into a client's website, the platform could collect data on user behavior, such as clicks and time spent on pages. This data was then processed through algorithms to determine the likelihood of a purchase. Based on this analysis, the system would push targeted, automated notifications, such as free shipping offers, to incentivize customers and boost sales revenue. This approach was designed to provide a more sophisticated, data-science-driven alternative to traditional A/B testing and rule-based personalization.

The company's business model focused on providing access to this predictive technology to the vast majority of online retailers who lacked the resources of major players like Amazon. PlusMargin was a graduate of the SPH Plug & Play accelerator in Singapore. The company is now listed as deadpooled.

Keywords: predictive marketing, e-commerce, conversion optimization, predictive analytics, marketing automation, B2B SaaS, customer intelligence, online retail, data science, personalization engine