Plus Alpha Consulting

Plus Alpha Consulting is a Japanese publicly traded company specializing in SaaS solutions that visualize big data through text mining, AI, and machine learning technologies. Founded in December 2006 by Katsuya Mimuro and Kenji Suzumura, both formerly of Nomura Research Institute, the company was established to leverage the insights gained from analyzing unstructured text data. Katsuya Mimuro, the President and CEO, developed the initial text mining system based on his experience in AI and data mining projects. Kenji Suzumura serves as the Vice President. The company changed its name from EG Consulting, Inc. to Plus Alpha Consulting Co., Ltd. in October 2007 to reflect its focus on SaaS-based marketing.

The firm operates on a subscription-based business model, accounting for 90% of its revenue, and is known for a low monthly churn rate of 0.5%. It is listed on the Prime Market of the Tokyo Stock Exchange under the stock code 4071. The business is structured around three core segments: Marketing Solutions, CRM Solutions, and an HR Platform. Its main products include "Mieruka Engine," a customer experience feedback system that holds the top market share in Japan for text mining tools; "CustomerRings," a CRM/MA system; and "Talent Palette," a talent management system that has become the main driver of the company's business, accounting for 68% of total revenue. Other solutions offered are "ALPHA SCOPE" for FAQ management and "HIcare Wellness" for the healthcare and nursing sectors.

Plus Alpha Consulting has expanded its operations, establishing branches in Osaka and Fukuoka. The company has grown through acquisitions, including Attack inc., D4DR inc., and OM Network inc., to enhance its service offerings in recruitment, consulting, and workforce management. A key differentiator is its combination of proprietary technology, with an in-house developed language engine for text mining, and dedicated consulting services that help clients fully utilize the platforms to achieve tangible results. The company's strategy involves actively seeking client feedback to implement numerous functional upgrades, thereby creating a cycle of continuous improvement.

Keywords: data visualization, big data analytics, SaaS, text mining, talent management, CRM, marketing automation, HR tech, customer experience management, business intelligence, AI, machine learning, natural language processing, scientific human resources, employee data management, customer feedback analysis, data mining, public company