Plugg.To

Plugg.to operates as a centralized integration hub designed for the e-commerce sector in Brazil, facilitating multichannel sales management for retailers, distributors, and manufacturers. The company was founded in 2013 by André Fuhrman. The idea originated when Fuhrman, then an employee at MercadoLivre, recognized the significant manual effort and high costs retailers faced when selling on the marketplace. He left his job to start a software consultancy focused on building integrations. His initial project, a ready-made plugin to connect Magento with MercadoLivre, unexpectedly gained widespread adoption, leading to the formation of Plugg.to.

The business functions as a Software as a Service (SaaS) platform that connects clients' existing virtual stores and ERP systems to a vast network of online marketplaces. This model allows businesses to synchronize product listings, manage inventory, and centralize orders across more than 70 different channels through a single interface. Revenue is generated based on the usage of its integration services, with a pricing structure that encourages sellers to explore and identify the most effective sales channels for their products. The company serves a diverse client base, ranging from small businesses starting to scale their online presence to large corporations like Boticário and Nike, which require a dependable and scalable integration tool.

The core service is an API-based platform that offers real-time data synchronization for critical information such as stock levels and pricing. Key features include a native invoice issuer, delivery management tools, and sales analytics to inform strategic decision-making. The platform is designed for high scalability, ensuring that product information, sales, and pricing are consistently updated across all connected channels. In 2014, the company pivoted to a more flexible and scalable external system, which attracted investment from MercadoLivre and Wayra, Telefônica's accelerator, in 2015. On June 14, 2022, Plugg.to was acquired by Linx Printing.

Keywords: multichannel e-commerce, sales integration hub, marketplace management, inventory synchronization, order management system, API integration, e-commerce automation, Brazil e-commerce, ERP integration, sales analytics, multi-channel retail, product information management, real-time data sync, automated invoicing, delivery management, marketplace connector, Magento integration, MercadoLivre integration, B2W integration, Linx Commerce