Plug

Plug is a provider of certified pre-owned electronics, operating with a direct-to-consumer business model. Founded in 2020 by Oday Alyatim and initially named eCommsell, the family-owned company rebranded as Plug in August 2021 to better reflect its mission of connecting people with reliable and affordable technology. The company is headquartered in St. Louis, Missouri.

Plug's business is centered on making technology more accessible and sustainable by extending the lifespan of electronic devices. The company sources its products, which include iPhones, Androids, MacBooks, smartwatches, and other accessories, from reputable suppliers like manufacturers and certified dealers, as well as through overstock inventories and trade-in programs. These devices are offered to consumers at prices 40% to 70% lower than new retail prices. Revenue is generated directly from these online sales.

Each device undergoes a rigorous 90+ point inspection and refurbishment process to ensure it meets high-quality standards before being sold. To build consumer confidence, all products come with a "Certified Pre-Owned Assurance," which includes a 12-month warranty and a 30-day money-back guarantee. This approach has been recognized by The New York Times, which named Plug a top way to buy a used iPhone. The company's commitment to sustainability is demonstrated through its 'Responsible Recycling' (R2) certification and its goal of preventing one million working devices from reaching landfills.

Since its inception, Plug has experienced significant growth, earning a spot on the Inc. 5000 list of fastest-growing private companies in 2024, ranking #1643 overall and #6 in the retail category. The company serves customers globally, having expanded to international shipping in late 2020.

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