Plucky

Plucky is a gaming platform that monetizes free-to-play and fantasy sports games, providing new revenue streams and boosting user engagement for its partners. The company was founded by Sebastian Lewis, a serial entrepreneur who entered the gaming industry later in his career.

The platform's business model focuses on unlocking revenue from free-to-play games and enhancing player retention. It also facilitates pool betting, modernizing social sweepstakes. Plucky has successfully partnered with major players like Genius Sports and The Telegraph for their fantasy football games, including for the Premier League season and the EURO 2024 fantasy game.

Keywords: gaming platform, fantasy sports, free-to-play monetization, pool betting, user engagement, sports gaming, revenue streams, social sweepstakes, Sebastian Lewis, Genius Sports, Telegraph Fantasy Football