Plstka

Plstka is an Egyptian-based company operating in the waste management sector, founded in 2020 by Ahmed Elnagar and Mahmoud Youssef. The firm is strategically focused on the largely untapped Delta region of Egypt, viewing it as a significant market opportunity. Plstka has developed a mobile application that gamifies the process of waste recycling for households.

The business model centers on incentivizing individuals to recycle solid waste. Users of the Plstka app can schedule collection of their separated waste, which includes plastics, aluminum, and electronic waste. In return for their waste, users earn points that translate into discount coupons and vouchers. These can be redeemed for a variety of services, such as food and beverage, transportation, and medical services, through partnerships with local businesses. This model creates a B2B IoT supply chain system for waste management while directly engaging consumers. Revenue is generated through this ecosystem of waste collection and partner redemptions.

The company's core product is its mobile application, available for both iOS and Android devices. The platform allows users to request waste pickup and manage their rewards. A key feature is the "Plstka Profitable Competition," a gamified experience where users compete against each other to collect the most waste, aiming to increase environmental awareness. In late 2021, Plstka secured an undisclosed amount in a seed funding round led by Alexandria Angels Network with a matching fund from Hivos. Another seed round with investor Flat6Labs followed in 2024.

Keywords: waste management, recycling app, circular economy, Egypt, solid waste, sustainability, gamification, waste-to-value, cleantech, environmental services, mobile application, rewards platform, IoT supply chain, Alexandria Angels, Hivos, Flat6Labs, Tanta, Delta region, plastic recycling, electronic waste recycling