Plotify

Plotify operates as a technology-focused real estate asset management platform, founded in 2018 by Anish Malhotra. With a background of over two decades in technology, real estate, and investments, including roles at Bloomberg and Cantor Fitzgerald, Malhotra established Plotify to simplify real estate investing. His experience in developing a product that raised significant capital for U.S. REITs influenced Plotify's approach. The company is headquartered in New York City and maintains a presence in London.

The firm targets accredited investors and family offices, offering them a platform to build and manage a portfolio of income-generating residential properties. Plotify's business model centers on its unique investment vehicle, the "Plot," which is an LLC that owns a single, pre-leased residential property. This structure bundles the property with financing, insurance, tenancy, and property management, streamlining the ownership process from months to minutes. Revenue is generated through a membership model with different tiers and fees for various services like asset management, tax reviews, and transaction management. The company focuses on single-family rentals (SFRs) in U.S. and U.K. markets, selected through data-driven algorithms that analyze over 90 data points to score locations and assets.

Plotify's platform provides an end-to-end service that includes optional, instantaneous financing, and integrates accounting, tax, insurance, and tenant management. Each investment property is held in a separate LLC, providing investors with direct ownership and control over decisions like when to sell, which offers flexibility for strategies such as 1031 exchanges. The platform also features "Plotify Insights," a resource offering data and commentary to help members make informed investment decisions. In April 2023, the company secured $12.5 million in a Series A funding round to expand its property inventory and roll out the platform to a larger pool of global investors.

Keywords: real estate investment, proptech, fintech, single-family rentals, asset management, property investment platform, accredited investors, family offices, real estate portfolio, income-generating properties, residential real estate, property technology, investment vehicles, LLC property ownership, tenant management, real estate financing, 1031 exchange, property data analytics, global real estate investing, real estate wealthtech